Fabletics Makes the Process of Shopping For Athletics Clothes Fun

Fabletics has become the type of website that people look forward to checking out. There are new garments posted every week. This is definitely something that lures women back to the website over and over again. There is no shortage of new stuff for people to see, and that is the reason that more people are going to be interested in shopping for clothes on this website.

 

Demi Lovato has gotten into the mix with the brand. Kate Hudson is providing customers with “Kate’s Picks” that highlight her favorite garments. There is a lot of star power associated with this brand. Even supermodel Chrissy Teigen has tweeted about how much she loves this brand. All of these are things that makes people take a good look at this brand and truly assess what Hudson is doing. She has proven herself to be quite prolific when it comes to marketing this brand of clothing. There is no shortage in the amount of fan fare that she is receiving for her work, and it appears that more people are going to look for a chance to engage in supporting this clothing line. It is all a part of the overall strategy that Kate Hudson has put in place to make people much more aware of the Fabletics brand.

 

Fabletics has managed to grow in a very powerful way because Kate Hudson has been taking the lead. She has not been depending solely on celebrity endorsements to get her in the door with consumers. She wanted to actually take time to focus on the work. She wanted to put some real time into making the best of her knowledge about the clothing industry. She felt that she would have a voice to really make a difference if she took time to build her brand. She did not want to be someone that was going to sit and wait for customers to come. To the contrary, Kate wanted to get in charge of connecting with her customers. She would advertise through social media. She would talk to magazines like Marie Claire. Kate Hudson would put her all into promoting Fabletics, and she would get people excited about the next step she was taking.

 

The next step now appears to be her desire to open multiple stores in the next five years. She has a big plan to open as many as 100 stores in upcoming years, and people should be excited about the way that this brand is expanding. For years Kate Hudson has put her focus into building the website and getting customers this way. That has been a great start, and this has allowed Fabletics to earn more than 200 million in revenue annually, but Kate knows that there is greener grass ahead with more brick-and-mortar stores. She truly believes that her customer base is growing, and she thinks that gaining the attention of people that shop offline will be very beneficial. It is going to give more people access to Fabletics.

WEN by Chaz, Innovative Salon Style Hair Care at Home

There are hundreds of hair care products to select from on the market. Shampoos, conditioners, oils, leave-in conditioners, heat protectant sprays, gels, styling creams and hair sprays, are all products highly sought after by women seeking to clean, moisturize and feel good about their hair. Many women feel that great hair enhances their youth and beauty, therefore, women want a brand that meets their expectations.

Brand name WEN Hair, formulated by Chaz Dean, are especially desired products for the polished results women like to achieve. Driven by his passion as a stylist, Chaz Dean has helped numerous Hollywood celebrities like Brooke Shields, and Vitoria’s Secret model Lindsay Ellingson achieve perfect hair for events and shows. His Sephora hair care kit of WEN by Chaz is a cleansing conditioner that combines shampoo, conditioner, deep conditioner, detangler and a leave-in conditioner; five products in one.

WEN’s Cleansing Conditioner innovative formula cleans without lathering harsh sulfates. Botanicals and herb ingredients clean without leaving residues on your scalp or hair producing stronger, fuller, shinier and softer hair. WEN Re Moist Intensive Hair Treatment’s formula is made to strengthen color treated, and damaged hair. Further, WEN Nourishing Mousse controls fly-a-ways, adds body and hold without chemicals that cause a sticky residue that may be the reason for dry hair and scalp.

WEN by Chaz simplifies the beauty process and the time it takes to achieve it. And, WEN de-clutters the products in your cabinet. Hair is as unique as each woman is matchless. And while you may not be able to have Chaz Dean style your hair personally, you may get that salon hair care look with WEN by Chaz at home.

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Kate Hudson’s Fabletics success

Kate Hudson is a very popular and highly sought after actress. While she became famous for her acting ability and her famous family, she is becoming well known now as a successful business woman. She helped create what is becoming one of the fastest growing clothing companies and is taking on giants like Amazon and large retailers in a big way. Her company, Fablectics, is revolutionizing the athletic apparel industry and becoming quite the success story while doing so.

 

Fablectics was created and launched by Kate Hudson and Co-CEO’s, Don Ressler and Adam Goldenberg. They started the company when they noticed a hole in the activewear industry. There were plenty of luxury brands of activewear, but none that offered affordable, stylish wear that everyday people could afford. Not only activewear that people could afford, activewear people would enjoy wearing and find stylish and trendy as well. With these ideas in mind, these three people launched Fablectics in 2013, and the quick success of their company shows that they did stumble onto a need in the activewear clothing market.

 

Fablectics business model is to sell activewear to consumers through a subscription service. Consumers like companies that are unique, but that allow them to show their personality in a comfortable and affordable way. Mix their fantastic, comfortable activewear with the convenience of a membership, you have a wonderful combination for consumers and sales.

 

The customer starts their subscription by taking a quiz to customize their choices and shopping experience. Their website then becomes like a personal shopper and is tailored to their unique style and preference. Once you have preferences set, you get new comfortable activewear delivered to you at an affordable price. Comfort, style, and convenience without leaving your house.

 

This model has equaled success for Fabletics. The membership has allowed them to personalize each customer’s experience. They are able to offer them trendy, high end activewear for a fraction of the price of their competitors. Such personalized services makes for happier customers because customers are happy when they receive what that want with great service and even better prices.

 

Many traditional brick and mortar stores are suffering from people coming into their stores to browse, and then purchasing those items online cheaper. Fablectics has changed that model and is using it for their benefit. Instead of online shopping being a negative for business, they are turning browsing in store and buying online into a positive. Fablectics stores have been built to learn more about their local markets through events and activities. Thirty to fifty percent of those who enter their stores are already Fablectics members. Another twenty five percent become members in store. Then when a customer shops in the store and tries clothing on, it goes into their online shopping cart as well, making it an interactive experience. For Fablectics, it does not matter if the customer buys in their store or online, their retail stores have just become another element of service for their customers.