Coming Up With Something New While Avoiding a Fad

The fashion and beauty market is one of the markets that go through the most changes. For one thing, there are always a ton of trends that come and go. In many cases, these trends are exclusively appearance based. However, there is often something new that comes up that has a great function to it. As a result, the world of fashion, health and beauty is forever changed. Among the areas that go through changes is the lip care area. There is a change occurring that is long overdue. One area is the lip balm area. Chapstick has long been the provider of lip care.

Now there is a new company that is bringing forth some new products that not only look and taste better but provide better overall care for lips. This company is called Evolution of Smooth. They offer a lot of EOS lip balm products that have been created with better ingredients. This makes it easier for people to keep their lips from peeling and cracking. Another factor behind the success of these products is the new flavors that they bring to Wal-Mart and Target shoppers. EOS has taken the time to be creative with the flavors they bring to the market.

Another factor that has been addressed in the lip balm market is the size and shape of the lip balm. Chapstick has offered their lip balm in the small and easy to lose form. EOS products come in larger forms and different shapes, http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245. This makes it a bit easier to find for people who have issues with their lips. People who struggle with their lips can have even more effective care. The effects of EOS lip balm are long lasting. While Chapstick has been effective for some people, EOS has proven to be the answer to the issues that people had with their lips for the longest time.

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